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Personal
Branding
A personal brand is a relationship with you, an individual who exists separately from your company, from your political party, or a business.
Having a solid personal brand is essential to stand out from the crowd. A personal brand is the unique combination of skills and experiences that make you who you are. It's what makes you unique and sets you apart from everyone else. By developing a personal brand, you're giving yourself a competitive advantage.
Remember Bezos' quote? "Your personal brand is what others say about you when you're not in the room". Sadly, we're not the only ones in control of what is said about us - the people we interact with influence our personal brand as much as we do.
The process of personal branding involves finding your uniqueness, building a reputation for the things you want to be known for, and then allowing yourself to be known for them.
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Image
The First Step to a Great Personal Brand? A Distinct Look.
No matter your occupation or personality, you should have your own personal "dress code." Every day you should follow your unique look, one that's tied to your personal brand and goals. As they used to say, "If you want a promotion, then dress like you're the boss."
A positive personal appearance is a fast, effective way to boost self-confidence and overcome anxiety regarding ability or acceptance. When you appear attractively dressed and groomed, personally authentic, and appropriate for the occasion, you feel more comfortable, confident, capable, cooperative and productive.
Your packaging is the outward-facing communication you give to those around you, including your clothing, hair/makeup, accessories, etc. Like any brand, your “packaging” should be purposeful and determined.
We can help you to improve your image with our expert hairstylists, fashion consultants, makeup artists, fitness trainers, voice modulation experts, etc.
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Online
You have to position yourself to manage your online reputation eventually. Like any big brand, you must explore how your brand should look and sound.
A fundamental part of building your personal brand is to find your voice. Your overall tonality- how you say and do things and even how you look- reflects your brand. You may not have ever thought about it this way, but it's true of all big, small and personal brands.
Your language and tone of voice are very influential in how people perceive you and, therefore, how they formulate opinions about you and what you can offer.
This is particularly true on social media and person-oriented websites because our voice is all we have on these channels. There are no hand gestures or facial expressions to supplement our language and how we talk, so we have to be very careful and deliberate.
When your brand looks and sounds successful, chances are it will be.
We can help you manage your voice and look like an integral part of managing your brand. Because to have a successful outcome, it has to be done consciously, purposefully and consistently.
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Political Branding
Personal Branding is an integral part of your campaign.
What do you feel when people think about you if you’re a politician?
Do their feelings align with your values and goals for the country?
A politician needs to present their ideas in a clear, understandable manner. That’s why it is so essential for them not only to have an understanding of the issues but also to develop skills like personal Branding and the public.
If you have been working on your brand for a while but aren’t getting the desired results, perhaps it’s time to look at ways of repackaging yourself.
Creating a personal brand for yourself is essential if you are a politician. This way, people will know whom they vote for and what they stand for.