Pages
45
Subpages
3
Languages
1 ΕL
Other services
Social Media
We were tasked with creating a comprehensive and detailed presentation of the services provided by the plastic surgeon aimed at informing and building trust with website visitors. Precisely, we needed to emphasize the detailed descriptions of the offered procedures and treatments, such as aesthetic surgery (e.g., rhinoplasty, liposuction), reconstructive surgery (e.g., therapeutic procedures after injuries or illnesses), and non-invasive treatments (e.g., Botox, hyaluronic acid). Each procedure had to include explanatory articles outlining the process, benefits, potential risks, and expected outcomes, providing a clear and informative guide for those interested.
KEY OBJECTIVE OF THE DESIGN
Comprehensive presentation of Plastic Surgery Services and non-invasive treatments
MOTTO/SLOGAN
"Perfection is a choice"
We chose the slogan "Perfection is a choice" for Giorgos Gkremoutis because it reflects his philosophy on plastic surgery. Perfection is not a random outcome, but a conscious choice made through the right decisions, dedication to detail, and personal care.
Giorgos Gkremoutis, with his years of experience and expertise, offers his patients the opportunity to choose the best version of themselves.
Perfection here is not just about aesthetics, but also about harmony, naturalness, and the personalized approach he provides to each patient. With this slogan, we aim to highlight that perfection is attainable for those who make the right choices for themselves, with an experienced and qualified surgeon guiding them through the journey.
LOGO
The logo design focuses on incorporating anthropomorphic elements and symbolically representing the relationship between the patient and the doctor. The doctor is depicted as a satellite, offering the patient protection, guidance, and support.
Anthropomorphism: The human element is a central aspect of the design, emphasizing the personal care and attention the plastic surgeon provides to their patients. This creates an immediate connection to the human side of medicine.
The symbolism of the relationship: The patient is represented as a circle, while the doctor is depicted as a satellite surrounding and supporting the circle. This representation highlights the sense of trust, safety, and personal interest that defines the relationship between doctor and patient.
The chosen colours convey a sense of well-being and expertise, with shades of blue and green typically associated with health and medicine.
Overall, the logo captures the dynamic relationship between the patient and doctor, emphasizing the human dimension and the doctor’s symbolic role as a protector and guide.
CONTENT CREATION+
The photos used on the website have been carefully selected to represent the results and quality of the services accurately. Before-and-after images of procedures and pictures of the surgeon at work create a sense of trust and confirm the expertise and commitment to perfection. These images contribute to enhancing the website's visual identity and establishing an immediate connection with the audience.
03
The website design maintains a minimal and elegant aesthetic that enhances the professional image of the plastic surgeon. The main goal is ease of navigation, immediate access to information, and the avoidance of complexity. Simple colours, readable typography, and spacing between page elements give visitors a smooth and comfortable experience.
01
The menu is structured to allow visitors to easily find all the services and information they are looking for. Categories such as aesthetic surgery, reconstructive surgery, and non-invasive treatments are clearly distinguished, with each section providing detailed descriptions of the respective procedures. The menu is straightforward and intuitive, enabling visitors to easily navigate the website.